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Offer promotions and discounts to drive engagement from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
One of the most effective ways to increase engagement on social media is by offering promotions and discounts to your audience. By providing special deals or discounts, you are giving your followers an incentive to interact with your brand. People love getting a good deal, and offering promotions is a great way to capture their attention and keep them coming back for more. Promotions and discounts can help drive traffic to your social media channels and increase interaction with your posts. When people see that you are offering a special promotion, they are more likely to engage with your content, whether it's by liking, commenting, or sharing. This increased interaction can help boost your visibility on social media and attract new followers to your brand. In addition to increasing engagement, offering promotions and discounts can also help you build a loyal customer base. When people feel like they are getting a good deal from your brand, they are more likely to become repeat customers. By consistently offering promotions and discounts, you can turn one-time customers into loyal fans who will continue to support your brand in the long run. Another benefit of offering promotions and discounts is that it can help you stand out from your competitors. In today's competitive market, it's important to find ways to differentiate your brand and attract new customers. By offering special promotions and discounts, you can create a unique selling point that sets you apart from other businesses in your industry.- Offering promotions and discounts is a powerful strategy for driving engagement on social media. By giving your audience an incentive to interact with your brand, you can increase traffic to your channels, build a loyal customer base, and stand out from your competitors. So don't hesitate to start offering promotions and discounts to drive engagement and take your social media presence to the next level.
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