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Continuously optimize your social media strategy for success from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
To achieve success in social media, you must be willing to constantly evaluate and improve your strategies. This means paying attention to what is working and what is not, and making adjustments accordingly. One crucial aspect of this process is monitoring your analytics. By tracking key metrics such as engagement rates, click-through rates, and follower growth, you can gain valuable insights into the effectiveness of your efforts. This data can help you identify trends, understand your audience better, and determine which types of content are resonating most with them. In addition to analyzing your analytics, it is important to stay up-to-date ...
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