Use social media to humanize your brand from "summary" of The Thank You Economy by Gary Vaynerchuk
When it comes to social media, one of the most important things a brand can do is to humanize itself. This means showing the world that there are real people behind the logo - people with feelings, thoughts, and personalities. Social media provides a unique opportunity for brands to connect with their audience on a more personal level. Instead of bombarding followers with sales pitches and promotional messages, brands can use social media to share stories, engage in conversations, and show the human side of their bus...
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