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Build a community around your brand from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
Creating a community around your brand is essential for successful social media marketing. This community consists of people who share a common interest or passion related to your brand. By building a community, you can form deeper connections with your audience and foster brand loyalty. One way to build a community is by providing valuable content that resonates with your target audience. This content should be informative, entertaining, or inspiring, and it should align with your brand's values and messaging. By consistently sharing this type of content, you can attract like-minded individuals who are more likely to engage with your brand. Engagement is a key component of community building. Respond to comments, messages, and mentions from your followers to show that you value t...
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