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Building a sense of community can enhance influence from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Building a sense of community can enhance influence in a significant way. People are more likely to be persuaded by individuals they feel connected to, whether through shared experiences, beliefs, or values. When we foster a sense of community among our audience, we create a bond that goes beyond mere transactions. This bond is based on trust, understanding, and mutual respect, making it easier for us to influence their decisions and actions. By building a community around our ideas, products, or services, we tap into the power of social proof. When people see others like them endorsing something, they are more likely to follow suit. This phenomenon is amplified when those endorsing the idea are part of a community they identify with. It creates a sense of belonging and validation that can be a powerful motivator for action. Moreover, a strong sense of community can...
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