Cultural awareness is crucial in crosscultural communication from "summary" of The Power of Spoken English by Cedric M. Kenny
Understanding and respecting different cultures is vital for effective communication between people from diverse backgrounds. Cultural awareness plays a significant role in facilitating cross-cultural communication by promoting mutual understanding and reducing misunderstandings. It involves being mindful of cultural norms, values, beliefs, and practices that shape people's behaviors and communication styles. When individuals are culturally aware, they are better equipped to navigate potential barriers such as language differences, nonverbal cues, and differing communication styles. This awareness allows them to adapt their communication strategies to suit the preferences and expectations of others from different cultural backgrounds. By demonstrating respect for cultural differences, individuals can build trust and rapport with ...
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