Monitor and track lead generation metrics for performance evaluation from "summary" of $100M Leads by Alex Hormozi
To truly understand the effectiveness of your lead generation efforts, it is essential to monitor and track key metrics that indicate how well your campaigns are performing. By regularly evaluating these metrics, you can identify areas that need improvement and make data-driven decisions to optimize your lead generation strategy. One important metric to monitor is the conversion rate, which measures the percentage of leads that ultimately convert into customers. A low conversion rate may indicate that your targeting is off or that your messaging is not resonating with your audience. By tracking this metric over time, you can experiment with different approaches to see what drives higher conversion rates. Another crucial metric to track is the co...
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