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Divide and conquer from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The key strategy in branding is to "divide and conquer." Instead of trying to be all things to all people, a brand should focus on a specific niche market. By targeting a smaller, more defined audience, a brand can establish itself as a leader in that category. This approach allows a brand to differentiate itself from competitors and build a strong, loyal customer base. When a brand tries to appeal to everyone, it ends up diluting its message and losing its identity. By dividing its target market into smaller segments, a brand can tailor its marketing efforts to better meet the needs and preferences of each group. This targeted approach allows a brand to communicate more effectively with its audience and build a stronger emotional connection. By focusing on a specific niche market,...
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