Customer loyalty programs encourage repeat purchases from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Customer loyalty programs are implemented by businesses to keep customers coming back for more. These programs offer rewards, discounts, or special offers to customers who make repeat purchases. The ultimate goal is to create a loyal customer base that will continue to support the business over time. When customers are rewarded for their loyalty, they are more likely to choose the same company for their future purchases. This is because they feel appreciated and valued by the business. Loyalty programs create a sense of connection and trust between the customer and the company, leading to a higher likelihood of repeat purchases. By offering ince...
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