Tailor your storytelling based on the context and purpose from "summary" of Tell to win by Peter Guber
When it comes to storytelling, one size does not fit all. The way you tell a story should always be tailored to the specific context and purpose you are working with. This means taking into account who your audience is, what their interests and values are, and what you are trying to achieve with your storytelling. For example, if you are pitching a business idea to a group of investors, you will want to focus on the potential return on investment and the market opportunity. You may want to use data and statistics to back up your claims and make a strong case for why your idea is worth investing in. On the other hand, if you are trying to inspire a team of employees, you may want to tell a more emotional and personal story that connects with their va...
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