Measuring Return on Investment from "summary" of Strategic Affiliate Marketing by Simon Goldschmidt,Sven Junghagen,Uri Harris
Return on Investment (ROI) is a critical concept in affiliate marketing. It refers to the measure of the profitability or effectiveness of an investment. In other words, ROI indicates how much revenue an investment has generated in relation to its cost. Measuring ROI is essential for affiliate marketers as it helps them determine the success of their campaigns. By analyzing the ROI of different marketing activities, marketers can identify which strategies are yielding the highest returns and which ones need to be adjusted or abandoned. To calculate ROI in affiliate marketing, one needs to consider both the revenue generated and the costs incurred. Revenue can be from sales, leads, or any other desired ...
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