Unlock the power of permission marketing from "summary" of Permission Marketing by Seth Godin
Permission marketing is the key to unlocking the potential of reaching your audience in a meaningful and impactful way. Traditional marketing methods rely on interrupting the consumer with messages they may not want or need at that moment. However, permission marketing takes a different approach by seeking the consumer's permission before sending them any messages. By obtaining the consumer's permission, you are ensuring that they are open to receiving your messages and are more likely to engage with your content. This creates a more targeted and personalized marketing strategy that resonates with the consumer on a deeper level. When a consumer gives you permission to contact them, they are essentially giving you their attention and trust. This attention and trust are valuable commodities in today's crowded marketing landscape. ...
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