Summary of Strategic Affiliate Marketing

Strategic Affiliate Marketing is an invaluable guide for any company using or considering affiliate marketing as a viable marketing model, as well as for those looking to get into the field. Written by an expert team of affiliate marketing professionals, the book explains the different aspects of affiliate marketing in detail, including the different models, values, terms, and strategies. It provides clear and concise coverage of affiliate marketing program management, including methods for monitoring and evaluating performance, tactics for growth, and best practices to ensure compliance with rules and regulations. Additionally, the book dives into the relationship between publishers and advertisers, exploring specific tactics and strategies to maximize affiliate revenue. Finally, it details different approaches to relationship building in order to achieve long-term affiliate marketing success.