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Know your audience to tailor your message effectively from "summary" of Storytelling with Data by Cole Nussbaumer Knaflic

Understanding the audience is crucial for effective communication. Different groups have distinct backgrounds, interests, and levels of expertise. Recognizing these differences allows for the crafting of messages that resonate more deeply, making complex information accessible and engaging. Start by identifying who the audience is. Are they executives looking for high-level insights, or technical experts wanting detailed data? This initial assessment shapes the choice of visuals, language, and the depth of information presented. For example, a business-focused presentation might prioritize key performance indicators, while a more technical audience may require granular data analysis. Simplicity is key. Use clear, concise language and avoid jargon when possible. If specialized terms are necessary, ensure they are well-defined. Visuals should support the narrative, not complicate it. Well-chosen charts and graphs can clarify points and highlight t...
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    Storytelling with Data

    Cole Nussbaumer Knaflic

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