The belief that fuels an organization is its why from "summary" of Start With Why by Readtrepreneur Publishing
The core belief that drives an organization is what gives it its purpose and direction. This belief is what guides every decision and action taken by the company. It is the reason behind why the organization exists in the first place. When the why is clear and compelling, it serves as a unifying force that inspires and motivates everyone within the organization. It creates a sense of belonging and a shared sense of purpose among employees, customers, and stakeholders. This sense of purpose is what drives innovation, loyalty, and success. A company's why is not about making money or selling products; it is about the deeper reason behind these actions. It is about the impact the organization wants to have on the world and the difference it wants to make in people's l...
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