Summary of Start With Why

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek is a book that explains why some people and organizations are more innovative, influential and profitable than others. The book provides readers with a framework to use in order to become more influential and successful. Sinek begins by discussing the power of having a purpose, or a “Why”, and how it can be used to drive success. He then outlines his Golden Circle framework, which explains how a company or person can achieve success by focusing on why they do what they do instead of what they do. He uses examples of successful companies and their leaders to explain how this framework works. The book goes on to provide strategies for effectively communicating the why, and how to use the why to inspire loyalty and trust. Ultimately, the book provides a blueprint for how to lead and inspire others through the power of purpose.