People don't buy what you do from "summary" of Start with why by Simon Sinek
The concept that people don't buy what you do is a critical one to understand when it comes to inspiring loyalty and trust from customers. It's not about the product or service you offer, but rather the underlying reason behind why you do what you do that resonates with people. This is what truly drives purchasing decisions and creates lasting connections. When you lead with your why, you tap into the emotional part of the brain where decisions are made. This is where trust is established and loyalty is built. If you focus solely on the what, you are appealing to the rational part of the brain, which is much less influential in driving behavior. By communicating your why effectively, you are able to attract customers who share your values and beliefs. This creates...
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