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Embrace the concept of the golden circle in business from "summary" of Start With Why by Readtrepreneur Publishing
The Golden Circle is a simple but powerful concept that can transform the way we do business. It consists of three concentric circles, with "Why" at the center, followed by "How," and finally "What." Most companies start from the outside in, focusing on what they do and how they do it, but successful organizations start with why they do what they do. By starting with why, companies can inspire others and create a sense of purpose that goes beyond just making money. When a company starts with why, it appeals to people's emotions and beliefs, rather than just their logical reasoning. This emotional connection is what drives loyalty and engagement among employees and customers alike. People are drawn to companies that share their values and beliefs, and by starting with why, organizations can create a strong sense of belonging and community. Starting with why also helps companies differentiate themselves from their competitors. When everyone is focused on what they do and how they do it, it's hard to stand out in a crowded marketplace. But when a company starts with why, it can create a unique identity that sets it apart from the rest. This sense of purpose and authenticity is what attracts like-minded individuals and builds a loyal following. In addition to inspiring others and differentiating themselves, companies that start with why also tend to be more innovative and adaptable. By focusing on their core beliefs and values, rather than just their products or services, these organizations are able to pivot and evolve in response to changing market conditions. This flexibility and resilience are what enable them to thrive in an ever-changing business landscape.- Embracing the concept of the Golden Circle in business is not just a matter of strategy, but a fundamental shift in mindset. By starting with why, companies can create a sense of purpose that inspires others, differentiates themselves from their competitors, and drives innovation and adaptation. It's a simple but powerful concept that has the potential to transform the way we do business for the better.
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