Customers are inspired by why from "summary" of Start with why by Simon Sinek
The concept of "Customers are inspired by why" is a fundamental principle that underlines the importance of understanding the deeper reasons behind customer behavior. When businesses focus on the "why" of their existence, they tap into a powerful source of inspiration that resonates with customers on a deeper level. This is because people are naturally drawn to purpose and meaning, and when they see a company or brand that aligns with their values and beliefs, they are more likely to engage with it. By starting with "why," businesses are able to communicate their core beliefs and values, which in turn creates a sense of trust and loyalty with customers. When customers feel co...
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