Crisis communication should be tailored to address specific audiences from "summary" of Spin by Michael S. Sitrick
To effectively navigate a crisis, it is crucial to understand that not all audiences are the same. Different stakeholders have different concerns, priorities, and communication preferences. Tailoring your crisis communication to address specific audiences is therefore essential in managing the situation effectively. For instance, while investors may be primarily concerned about the financial impact of the crisis on the company, employees may be more worried about job security and workplace safety. Customers, on the other hand, may be looking for reassurance about the quality and safety of the products or services they are consuming. By customizing your messaging to address these specific concerns and interests, you can build trust and credibility with each audience. This targeted approach shows that you unders...
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