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Group dynamics play a crucial role in shaping behavior from "summary" of Social Psychology by John R. Eiser,J. Richard Eiser

Group dynamics are a fundamental aspect of social psychology, influencing how individuals behave within a group setting. The interactions between group members can shape behavior in profound ways, often leading individuals to act differently than they would on their own. These dynamics are driven by a variety of factors, including social norms, group cohesion, and leadership styles. One key element of group dynamics is the concept of conformity, where individuals adjust their behavior to align with the group's norms and expectations. This can manifest in various forms, such as following fashion trends, adopting certain beliefs, or conforming to group decisions. Conformity is often driven by the desire to fit in and be accepted by others, as well as the fear of rejection or social ostracism. Another important aspect of group dynamics is the role of social influence in shaping behavior. Individuals within a group can influence each other through processes such as persuasion, coercion, or peer pressure. This can lead to both positiv...
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    Social Psychology

    John R. Eiser

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