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Be persistent yet respectful in followup communications from "summary" of SNAP Selling by Jill Konrath
Persistence in follow-up is essential, but it must be balanced with respect for the prospect's time and priorities. To effectively engage in follow-up communications, start with a clear purpose. Each message should have a specific intention that adds value—whether it’s sharing relevant insights, industry news, or a personal touch demonstrating your understanding of their needs. Timing plays a critical role. After an initial outreach, wait a reasonable period before following up. This shows that you’re considerate of their workload while still eager to continue the conversation. When reaching out again, reference previous interactions to create continuity and demonstrate that you’re attentive to their unique situation. Tone is equally important. Maintain a friendly, professional demeanor throughout your communications. Use open-ended questions to encourage dialogue and show genuine interest in their responses. This approach fosters a relationship rather than a transactional feel, inviting prospects to engage with you rather than feel pressured. If a prospect seems unresponsive, avoid overwhelming them with messages. Instead, space out your follow-ups and consider changing your approach. Perhaps share a relevant case study or a thought-provoking article that pertains to their challenges. This strategy not only keeps you on their radar but positions you as a knowledgeable resource.- A respectful and thoughtful approach can leave a lasting impression, keeping the door open for future opportunities. By staying persistent yet considerate, you create an environment where prospects feel valued rather than harassed, paving the way for meaningful engagement.
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