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Sales success is achieved through a combination of skill and effort from "summary" of The Psychology of Selling by Brian Tracy
In selling, success is not a matter of luck or chance. It is the result of a deliberate combination of skills and effort. Skill refers to the specific techniques and strategies that a salesperson must master in order to effectively persuade and influence others. These skills include things like prospecting, presenting, negotiating, and closing the sale. Without these skills, a salesperson will struggle to achieve success, no matter how much effort they put in. On the other hand, effort is the amount of time and energy that a salesperson dedicates to their job. It is the willingness to put in the hard work required to consistently reach out to prospects, follow up with leads, and overcome objections. Without effort, even the most skilled salesperson will fail to achieve their goals. It is the combination of skill and effort that truly sets successful salespeople apart from the rest. Sales success is...
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