Tailor your messaging to address specific challenges facing the company from "summary" of Selling to Big Companies by Jill Konrath
When you're trying to get the attention of a big company, you need to show them that you understand their unique challenges. This means doing your homework and researching the company thoroughly before reaching out. You need to dig deep and find out what issues they are currently facing, what keeps their executives up at night, and what their top priorities are. Once you have a good grasp of their challenges, you need to tailor your messaging to address those specific issues. You can't just send out a generic pitch and hope for the best. Big companies are bombarded with sales messages every day, so you need to stand out from the crowd by showing them that you have taken the time to understand their needs. This might mean...Similar Posts

Use feedback to learn and grow
One of the most important ways to improve in any area of life is to seek out feedback from others. When we receive feedback, es...

Ask powerful questions to uncover the company's pain points and goals
To effectively sell to big companies, it is crucial to ask powerful questions that can help uncover the company's pain points a...
Use data to drive decisions, not just intuition
The most successful growth hackers understand the importance of relying on data rather than mere intuition when making decision...

Build strong relationships with customers through engagement and trust
Engagement and trust form the cornerstone of robust customer relationships. When businesses prioritize meaningful interactions,...

Companies must make tradeoffs in choosing a competitive position
The essence of strategy is choosing what not to do. Companies must make tradeoffs in choosing a competitive position. A tradeof...
Establish clear goals and objectives for your sales team
To drive success in your sales team, it is imperative to set clear and specific goals and objectives. This will provide your te...
Practice is crucial in mastering the art of public speaking
The importance of practice in becoming a proficient public speaker cannot be overstated. It is through consistent practice that...
Build a strong brand that resonates with your audience
To build a strong brand that resonates with your audience, you need to understand who your audience is and what they care about...
Investors want to see traction and growth
Investors are always on the lookout for startups that are gaining traction and experiencing growth. This is because traction an...
Be prepared to pivot when necessary
The startup world is unpredictable. You may have the best-laid plans and the most meticulously crafted business model, but some...