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Build rapport to establish a connection with your audience from "summary" of Secrets of Power Persuasion by Roger Dawson
Establishing a genuine connection with an audience is paramount for effective persuasion. This process begins by finding common ground. Identifying shared experiences, values, or interests creates an immediate sense of familiarity and trust. When individuals feel they have something in common, they are far more likely to be receptive to your message. Active listening plays a crucial role in fostering this connection. Engaging with the audience not only involves speaking but also genuinely hearing their concerns and feedback. By acknowledging their thoughts and feelings, a deeper bond is formed. This interaction encourages a two-way dialogue, making the audience feel v...
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