Using storytelling to connect emotionally with customers is powerful from "summary" of Secrets of a Master Closer by Mike Kaplan
Storytelling is a powerful tool that can be used to emotionally connect with customers. When you tell a story that resonates with your customer on a personal level, you create a strong bond that can lead to increased trust and loyalty. By sharing a story that highlights a shared experience or emotion, you can show your customer that you understand them and their needs. Stories have the ability to evoke emotions and create a sense of empathy between the storyteller and the listener. When you share a story that touches on universal themes such as love, loss, or triumph, you can create a connection that goes beyond the transactional nature of a sales interaction. This emotional connection can make your customer more receptive to your message and more likely to make a purchase. In addition to creating an em...
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