Listening to the needs and concerns of clients is key from "summary" of Secrets of a Master Closer by Mike Kaplan
The most crucial skill for any successful salesperson is the ability to listen. This means truly understanding the needs and concerns of your clients. It's not just about hearing their words, but about really listening to what they are saying. When you are able to tune in to their needs, you can tailor your pitch to address those specific concerns. Listening is not just about waiting for your turn to speak. It's about actively engaging with your clients, asking questions, and seeking to understand their perspective. By showing genuine interest in what they have to say, you build trust and rapport with them. This lays the foundation for a successful sales relationship. Clients want to feel heard and understood. They want to know that you are truly invested in helping them find a solution to their problems. By listening attentively to the...
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