Invest in building a strong online presence from "summary" of Scaling Up by Verne Harnish
To establish a robust online presence, businesses must allocate resources towards building and maintaining a solid digital footprint. This involves creating a user-friendly and visually appealing website that accurately represents the brand's identity and offerings. The website should serve as a virtual storefront where customers can easily find information about products or services, make purchases, and engage with the brand. In addition to having a well-designed website, companies should invest in search engine optimization (SEO) strategies to improve their visibility in online search results. By optimizing content with relevant keywords and meta tags, businesses can attract more organic traffic to their website and increase their chances of reaching ...
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