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Showcase the benefits of your product from "summary" of How to Sell Anything to Anybody by Joe Girard
When you're trying to sell something, it's important to remember that your potential customers are always looking for one thing: what's in it for them. They want to know how your product or service can make their lives better, easier, or more enjoyable. This is where showcasing the benefits of your product comes in. You see, people don't really care about all the features and technical details of your product. What they care about are the benefits that those features can provide. So, instead of talking about how many gigabytes of storage your new phone has, talk about how they'll never have to worry about running out of space for their photos and videos. By focusing on the benefits of your product, you're showing your customers that you understand their needs and are offering a solution that can help them....
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