Audio available in app
Showcase the benefits of your product from "summary" of How to Sell Anything to Anybody by Joe Girard
When you're trying to sell something, it's important to remember that your potential customers are always looking for one thing: what's in it for them. They want to know how your product or service can make their lives better, easier, or more enjoyable. This is where showcasing the benefits of your product comes in. You see, people don't really care about all the features and technical details of your product. What they care about are the benefits that those features can provide. So, instead of talking about how many gigabytes of storage your new phone has, talk about how they'll never have to worry about running out of space for their photos and videos. By focusing on the benefits of your product, you're showing your customers that you understand their needs and are offering a solution that can help them....
Similar Posts
Establish trust through authenticity and transparency
Establishing trust through authenticity and transparency is crucial in any interaction, especially when it comes to pitching id...
Pave the way for future success
To succeed in today's rapidly changing world, it's essential to stay ahead of the curve. One way to do this is by paving the wa...
Utilize datadriven tactics to optimize lead generation efforts
To effectively generate leads, it is crucial to rely on data-driven tactics. By utilizing data to inform decision-making proces...
Holmes believes in the power of visualization and goalsetting for achieving sales targets
Holmes emphasizes the importance of visualization and goal-setting as key tools for achieving sales targets. He believes that b...
Stories are more powerful than statistics
Stories have a unique power that statistics lack. While statistics may provide evidence and support for an argument, they often...
Storytelling creates a connection with customers
Storytelling is a powerful tool that can be harnessed to create a deep and lasting connection with customers. When done effecti...
Expand your comfort zone
To succeed in sales, you must be willing to step outside your comfort zone. This means doing things you've never done before, s...
Build capabilities to win
To win in any competitive environment, an organization must develop the necessary capabilities to outperform its rivals. These ...
Communicate effectively and authentically
To connect with others, you must communicate effectively and authentically. This means speaking clearly and concisely, getting ...
Avoid using manipulative tactics in persuasion
Manipulative tactics in persuasion are not only unethical but also counterproductive. When we resort to manipulation to get wha...