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Measure outcomes using actionable metrics from "summary" of Running Lean by Ash Maurya
Actionable metrics distinguish between data that informs decision-making and data that merely exists as noise. The goal is to focus on metrics that directly correlate with your objectives and can drive practical changes. These metrics should provide insight into how well the business is achieving its goals and should be understandable by all stakeholders involved. Start by defining the key assumptions that underpin the business model. From these assumptions, derive specific metrics that can validate or invalidate them. For instance, if the assumption is that customers will pay for a new product feature, the relevant metric could be the percentage of users who express willingness to pay during user interviews. It’s crucial to prioritize metrics that lead to learning, rather than simply counting numbers. A metric like total website visits offers little a...
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