Build a strong network of brand advocates from "summary" of The New Relationship Marketing by Mari Smith
To truly establish a powerful and influential presence in today's digital age, businesses must prioritize the cultivation of a loyal and enthusiastic community of brand advocates. These individuals are not merely satisfied customers; they are passionate ambassadors who actively promote and endorse your brand to their own networks. Building a network of brand advocates is not a one-time task; rather, it is an ongoing process that requires consistent effort and dedication. The first step in creating a network of brand advocates is to identify and engage with your most loyal customers. These are the individuals who consistently support your brand, engage with your content, and recommend your products or services to others. By recognizing and acknowledging these brand enthusiasts, you can begin to nurture these relationships and cultivate a sense of loyalty and trust. Once you have identified your brand advocates, it is crucial to provide them with opportunities to engage with your brand on a deeper level. This could involve exclusive access to new products or services,...
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