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Leverage customer interviews for insights from "summary" of Running Lean by Ash Maurya
Customer interviews are a crucial tool for gaining insights into the needs and problems of your target audience. Engaging directly with potential users allows for an in-depth understanding of their experiences, motivations, and pain points. This qualitative data can illuminate aspects of the market that quantitative metrics might overlook. When conducting interviews, it’s essential to approach each conversation with an open mind, allowing customers to share their thoughts freely. Begin by asking open-ended questions that encourage storytelling. This can reveal not only what customers think but also how they feel about existing solutions and what they truly desire in a product. Listening actively and following up on interesting points ...
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