Market segmentation allows businesses to tailor their offerings to specific customer groups from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Market segmentation is a crucial strategy that enables businesses to divide their target market into distinct groups based on specific characteristics or needs. By identifying these unique customer segments, companies can better understand the diverse preferences and behaviors of their customers. Once businesses have segmented their market, they can tailor their offerings to meet the specific needs and preferences of each customer group. This customization allows companies to create products or services that are more appealing and relevant to their target audience, increasing the likelihood of customer satisfaction and lo...
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