Group brainstorming may not be as effective as individual ideation from "summary" of Quiet by Susan Cain
When it comes to generating new ideas, many people believe that collaboration is key. The idea of bouncing ideas off one another in a group setting seems to be the most effective way to come up with innovative solutions. However, research suggests otherwise. While group brainstorming may seem like a good idea on the surface, the reality is that it may not be as effective as individual ideation. One reason for this is the phenomenon known as "social loafing". In a group setting, individuals may feel less motivated to contribute their ideas, thinking that others will pick up the slack. This can lead to a situation where only a few people are actively participating, while others are simply coasting along. As a result, the quality of th...
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