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Set clear goals and objectives for innovation efforts from "summary" of The Innovation Book by Max Mckeown

When embarking on an innovation journey, it is crucial to have a clear destination in mind. Without clearly defined goals and objectives, innovation efforts can quickly become unfocused and ineffective. By setting specific targets and outlining the desired outcomes of innovation initiatives, organizations can provide a clear direction for their teams and ensure that everyone is working towards the same end goal. Setting clear goals and objectives for innovation efforts helps to create a sense of purpose and motivation among team members. When employees understand what they are working towards and why it is important, they are more likely to be engaged and committed to the innovation process. Clear goals also provide a benchmark for measuring progress and success, allowing organizations to track their performance and make adjustments as needed. In addition to prov...
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    The Innovation Book

    Max Mckeown

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