Disruption occurs when established companies ignore new technologies from "summary" of The Innovator's Dilemma by Clayton Christensen
Disruption is a phenomenon that often catches established companies off guard. It occurs when these companies focus on serving their existing customers with better products or services, while ignoring the potential of new technologies that may not seem profitable or relevant at the time. This shortsightedness can lead to their downfall in the long run. One of the main reasons why established companies tend to overlook disruptive technologies is because they are heavily invested in their current business model. They have built their success on serving their core customers with high-quality products or services, and any deviation from this formula is seen as a risky venture. As a result, they are hesitant to explore new technologies that may not align with their current strategy. Meanwhile, disruptive t...
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