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Profit should be a deliberate choice from "summary" of Profit First by Mike Michalowicz

Making a profit in your business should not happen by chance. It should be a conscious decision that you make from the very beginning. When you start your business with the intention of being profitable, you set yourself up for success. This means allocating a portion of your revenue for profit right from the start, rather than waiting to see what is left over at the end of the month. By making profit a deliberate choice, you prioritize the financial health of your business. This mindset shift is crucial for ensuring that your business is susta...
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    Profit First

    Mike Michalowicz

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