Aim for vertical progress from "summary" of Summary of Zero to One by
Vertical progress means creating new technology or ways of doing things that allow us to do more with less, to achieve more output with the same inputs. It involves developing solutions that are fundamentally different from what already exists. This is in contrast to horizontal progress, which involves simply copying or improving upon existing technologies or methods. Vertical progress is about making breakthroughs, pushing boundaries, and challenging the status quo.
In order to aim for vertical progress, we need to think in terms of 0 to 1, rather than 1 to n. This means focusing on creating something new and unique, rather than simply competing within an existing market. By focusing on creating something entirely new, we have the potential to achieve exponential growth and i...
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