Summary of Profit First

Profit First by Mike Michalowicz is a revolutionary business book that challenges the traditional notion of “sales first and then profits.” The book provides entrepreneurs with a simple strategy to help them increase their profits exponentially by taking their profits first. Rather than waiting until the end of the year to collect their profits, Michalowicz encourages readers to set aside a fixed percentage of their sales as soon as the product or service is sold. This simple technique creates immediate profits that can be used to invest in other business initiatives, such as hiring new staff, buying new equipment, or investing in new marketing initiatives. Profit First is an essential guide for any business that wants to increase their profitability and take control of their financial future.