Marketing research helps businesses make informed decisions from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Marketing research is an indispensable tool for businesses seeking to gain a deeper understanding of their target market. By conducting thorough research, companies can gather valuable insights into consumer preferences, behaviors, and trends. This information enables businesses to make informed decisions that are tailored to meet the needs and wants of their target audience. One of the key benefits of marketing research is that it helps businesses identify opportunities for growth and expansion. By analyzing market data, companies can pinpoint emerging trends, new market segments, and untapped customer needs. This allows businesses to develop innovative products and services that resonate with their target market, giving them a competitive edge in the marketplace. Moreover, marke...
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