Audio available in app
The law of the word from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The most important concept in branding is the law of the word. This law states that a brand should own a word in the mind of the consumer. When you think of a certain product category, one brand should come to mind immediately. For example, when you think of smartphones, Apple is likely the first brand that pops into your head. This is because Apple has successfully associated itself with the word “innovation” in the minds of consumers. In order to establish your brand in the minds of consumers, you need to be the first to claim a word. If you're not the first, it will be much more difficult to displace the brand that already owns that word. For example, when it comes to fast food, McDonald's is the brand that owns the word “burgers.” It would be nearly impossible for another fast food chain to claim that word now. When choosing a word to own, it's ...Similar Posts
Conflict resolution addresses disputes effectively
Conflict resolution is a crucial aspect of running a successful business. It involves dealing with disputes and disagreements i...
Foster strong relationships with customers and suppliers
Developing strong relationships with customers and suppliers is crucial for the success of a business. By building trust and lo...
Prioritize customer satisfaction
When running a business, the most important thing to keep in mind is the satisfaction of your customers. Customer satisfaction ...
Spend more time on what matters most to your customers
To succeed in business, it is crucial to focus on what truly matters to your customers. This means understanding their needs, d...
Develop a brand identity that sets you apart from competitors and resonates with your target audience
To stand out in a crowded marketplace, it's essential to create a unique brand identity that not only differentiates you from y...
Investing in employee development for longterm success
Investing in employee development for longterm success is a critical aspect of running a successful business. When companies pr...
Prioritize selfcare and mental health to sustain long-term success
Taking care of yourself and your mental health is crucial for maintaining long-term success in both your personal and professio...
Embracing failure as a learning opportunity can lead to growth
Failure is often seen as something negative, a setback or a roadblock on the journey to success. However, the truth is that fai...
Offer opportunities for employees to give back to the community
At Zappos, we believe in the power of giving back to the community. We understand that being part of something bigger than ours...
Strive for continuous improvement in all aspects of your sales process
The key to success in sales lies in the commitment to constantly improving every aspect of the sales process. This dedication t...