Advertising trends in the 60s from "summary" of Primetime 1966-1967 by Thom “Beefstew” Shubilla
The 1960s were a time of great change in the world of advertising. As television became more popular, advertisers began to shift their focus from radio to the small screen. This shift brought about a number of new trends in advertising that continue to influence the industry today. One of the most notable trends of the 60s was the rise of jingles in advertising. Advertisers discovered that catchy songs could help to make their products more memorable to consumers. As a result, jingles became a popular way to sell everything from cereal to cars. These short, simple tunes were often accompanied by colorful animations or live-action scenes, adding to their appeal. Another trend that emerged during this time was the use of celebrities in advertising...
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