We have a tendency to follow the herd from "summary" of Predictably Irrational, Revised by Dan Ariely
Humans are social creatures. We look to others for guidance and reassurance in various aspects of our lives. This social tendency influences our decisions and behaviors more than we may realize. When we see a long line at a restaurant, we assume it must be good because others are choosing to wait in line. Similarly, when we witness a crowd fleeing in panic, we are likely to follow suit without fully understanding the reason behind the chaos. This herd mentality is ingrained in our nature, shaping our choices and actions every day. The desire to conform and belong to a group drives us to align our behavior with the majority. We seek validation and security in numbers, believing that there is safety in following the crowd. This tendency is particularly strong when we are uncertain or when the situation is ambiguous. In such cases, we rely on the collective wisdom of the group to guide us in the right direction. This reliance on others for cues on how to behave can lead to irrational dec...
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