Social norms influence our choices from "summary" of Predictably Irrational, Revised by Dan Ariely
Social norms play a significant role in shaping our decisions and actions. These norms act as invisible forces that guide our behavior in social situations. Whether we are aware of it or not, we are constantly influenced by the norms that surround us. These norms can be explicit, such as laws and rules, or implicit, such as unwritten social expectations. When faced with a decision, we often look to the behavior of others to determine what is appropriate or acceptable. This phenomenon is known as social proof, where we assume that the actions of others reflect the correct course of action. This reliance on social norms can lead us to make choices that we may not have otherwise made o...
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