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Positioning is about creating a strong, memorable impression in the minds of consumers from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is not about the product, but about the mind of the consumer. It is about creating a unique place in the consumer's perception. When consumers think of a particular product or service category, they should immediately associate it with a specific brand. This is what it means to occupy a position in the consumer's mind. In a crowded marketplace, where consumers are bombarded with messages from numerous brands, it is crucial to stand out. Positioning helps a brand differentiate itself from the competition by creating a distinct and memorable identity. This identity should be simple, clear, and easy to remember. A strong position in the co...
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