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A strong positioning strategy can help a brand weather market fluctuations from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
In a volatile market where trends come and go, brands need to establish a strong positioning strategy to stay relevant and maintain their competitive edge. By clearly defining what sets them apart from the competition in the minds of consumers, brands can create a lasting impression that withstands market fluctuations. When a brand effectively positions itself in the minds of consumers, it becomes associated with certain attributes and values that resonate with its target audience. This positioning not only helps the brand stand out in a crowded marketplace but also builds...
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