Audio available in app
Commercial interests often dictate the flow of communication in the digital age from "summary" of PODER DA COMUNICAÇAO, O by MANUEL CASTELLS
In the digital age, communication is increasingly shaped and influenced by commercial interests. Companies and businesses often hold the power to dictate the flow of information and content that reaches users through digital channels. This control is exerted through various means, such as advertising, sponsored content, and partnerships with media outlets. As a result, the information that users encounter online is not always impartial or unbiased. Commercial interests can skew the narrative and prioritize certain messages over others, depending on what is most beneficial for their bottom line. This phenomenon can be seen in the way that certain products, services, or ideas are promoted more prominently than others, simply because they align with the interests ...
Similar Posts
Interruption marketing is outdated
Interrupting strangers is a foolish way to build a business. It's a lot like walking into a party and yelling in everyone's fac...
Tocqueville considers the power of the majority in democracy
In a democratic society, Tocqueville reflects on the formidable force wielded by the majority. He observes how the will of the ...
Social influence can lead to both positive and negative outcomes
Social influence is a powerful force that can shape our behaviors and decisions in various ways. It can lead us to make choices...
Data mining facilitates targeted propaganda
Data mining plays a crucial role in the dissemination of targeted propaganda. By analyzing vast amounts of data, individuals an...
Foster intellectual curiosity
To truly think again, we must cultivate a sense of curiosity that drives us to seek out new information and perspectives. This ...
Be authentic and genuine in your online presence
In the digital age, it is essential to maintain an authentic and genuine online presence. People are more likely to connect wit...
Offer exceptional customer service
To truly stand out from the competition and attract your ideal customers, you must go above and beyond in providing exceptional...
Technology can affect our decisionmaking abilities
In an age where information is readily available at our fingertips, it is easy to assume that we are making more informed decis...
Education is key to combating digital disinformation
One of the most critical weapons we have against the spread of digital disinformation is education. This is not just any kind o...
Positioning is important to differentiate a product or service in the market
Positioning plays a crucial role in the success of a product or service in the market. It is essential to create a distinct ima...
