Marketing automation streamlines the marketing process from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Marketing automation refers to the use of software and technology to automate repetitive marketing tasks and workflows. This technology allows businesses to streamline their marketing processes, saving time and resources while improving efficiency. By automating tasks such as email marketing, social media posting, and customer segmentation, companies can deliver targeted messages to their audience at the right time, leading to higher engagement and conversion rates. One of the key benefits of marketing automation is that it helps businesses to nurture leads and build relationships with customers effectively. By setting up automated email campaigns that deliver personalized content based on user behavior, companies can create meaningful interactions with their audience without having to manually send out each email. This not only saves time but also ensures that customers receive r...
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