Creating scarcity can increase desire from "summary" of Técnicas de Persuasão by Adenilson Giovanini
The principle that creating scarcity can increase desire is a powerful tool in the art of persuasion. When something is limited in quantity or availability, people tend to place a higher value on it. This scarcity triggers a sense of urgency and competition, leading individuals to desire the item even more.
By highlighting the limited nature of a product or service, you can tap into people's fear of missing out. This fear drives them to act quickly in order to secure the item before it's gone. The idea that something may not be available in the future creates a sense of exclusivity, making the item more desirable.
Scarcity can also enhance the p...
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