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Emotional appeals can resonate with the audience from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
Emotional appeals have a powerful impact on the audience, as they can create a deep connection with their emotions and beliefs. When we tap into the emotions of the audience, we can trigger a response that resonates with their inner feelings and values, making them more receptive to our message. This emotional resonance allows us to establish a bond with the audience, building trust and credibility in our communication. By understanding the emotions and motivations of the audience, we can tailor our message to resonate with their specific needs and desires. This personalized approach makes the audience feel understood and valued, increasing their willingness to engage with our message. When we speak directly to the emotions of the audience, we can evoke a sense of empathy and compassion, leading them to be more open to our ideas and suggestions. Emotional ap...
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